Ethical Society Nursery School
Expanding the brand of the Ethical Society Nursery School from just a logo into a complete identity included identifying the ESNS visual style, designing playful patterns, and selecting youthful typefaces and color palette. Using these elements, along with photos taken by teachers or other school staff, I created posts, stories, and reels for the ESNS Instagram page, managing this social media content to draw in new and prospective families and keeping current families up to date with events and school happenings.
I also created design campaigns for various ESNS events and needs, including the nursery school's Spring Carnival, Art Gallery, Summer Camp, and Enrollment & Registration. These campaigns include tailored social media posts, as well as email designs, flyers, and/or apparel design depending on the occasion.
In the Fall of 2025, I executed a complete revamp of the Ethical Society Nursery School website. Using Wix Website Builder, I redesigned the site to improve navigation, better align with the ESNS brand, and modernize the photos and language used. The website is responsive across multiple screen sizes and is organized to best inform new families about the school.
